Besides selling one can for almost every person on the planet in 2019, Red Bull owns several football clubs, runs two formula one teams and is famous for its extreme sporting events and athletes. Obviously, Red Bull does much more than selling an energy drink. But is all that just marketing? We take a closer look at how Red Bull makes money.
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⏱ Timestamps ⏱
00:00 Intro & History
02:18 Sales & Marketing
05:25 Sport as a business?
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Athletic Interest is a video essay series that investigates business stories from the world of sports.
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#redbull #business #strategy
i used to drink red bull at 8 years old lmao
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It must all be marketing because the drink is absolutely awful stuff. It wasn’t for no reason that drink was banned in Germany and other European countries, because it’s just as bad as poison. It’s a specially bad for children. Just the smell of it is utterly disgusting! It’s like the Corona plandemic and all the other stuff that the media sells us. People just buy it and when you asked them why they reply " well everyone is buying it so surely not everyone is crazy?". Yes we are all crazy..
4:33 What does the ant on the can mean?
This clarifies a lot of questions I had regarding RB. Not a sliver of doubt, it is a marketing phenomenon. One thing not mentioned in relation to the leveling of sales is brand competition in the energy drink universe, like Monster, Rockstar, and Burn. By the way, I hate them all!
red bull is the official sponsor of fun
Seen this video back in 2020, Now at uni using it, knew I did the right thing saving it!
RedBull is honestly amazing. So many people are inspired by their amazign videos
1:35 Oh thank God, I thought for this first minute this was just another story of a guy stealing another person’s business. But cool, he partnered with the creator or Red Gaur!
I dunno where your buying red bull for £3.50 don’t think I’ve ever even seen a can for that price 🤣
RedBull Records, they have some pretty dope music on there
Never forget Red Bull Wololo 5
Soccer on the rise in America? Uhm, no…. I don’t a single person who watches that crap… Just saying 🤷
The reason I always have supported them is because they invest a substantial amount of money in action sports where there is no financial future for the top athletes and little money in the sports in general. The wide range of events they sponsor is amazing. I wish other companies had the same ambition to get into emerging action sports without taking away what makes them cool to begin with.
6:50 Talks about brazillian players
*put a non brazillian image*
I need to know more. My mind is blown right now
I’ve never bought a redbull in my life
The way redbull are so stromg in every team is insane, and its not just money. They must have really clever people in their management to pull all of this off consistently
The market for soccer in the us is not growing thats is the exact opposite. All sports are decreasing in framchise value. Sports market for outdoor activities is also slowly decreasing. Except for running.
This german ascent Kicks me out haha
I think RB sponsors two ice hockey teams not one ?
Now RedBull is not only Liquid. It is lifestyle
You can speak german really well
I would love seeing red bull make a car or bike or even mobiles
ephedrine hydrochloride is what was in the original Red Bull in Thailand that why it gave a person a kick in energy
0:46 i think if red bull would have a third formula one team, it would be Krating Daeng
plot twist: this video was free marketing for red bull
Krank was die alles machen
In my country, you can buy 3 cans of Kratingdaeng for a can of redbull (both have the same size of 250ml)
Your facts are out to lunch. I buy a 24 can flat for $32CDN.
I honestly want to purchase red bull just to support what they do.
What an epic company
2 ice hockey teams, how do i know that with no research
Smart Bull.
↑↑↑ HOT WOMEN,
8:40
Y’all pay 3.59 for a Red Bull ? Where I’m from it’s only 2.77
2 icehockey teams
https://www.youtube.com/watch?v=t3VLSrlYma8
Fix map of balkan
Superb work bro
Interesting video! What’s the name of the song at the end? 😀
2:14 wrong map. Crimea is a part of Ukraine
…and Red Bull is a winner in F1 2021.
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Good work!
4:12
6:44 is that young Joshua Kimmich on the top left photo in the front row ?
Diss for Crimea map 🤬
2:14 – not only RB spread across the continent, it also helped Poland conquer Kaliningrad Oblast without a single bullet shot. True story ;-).
Inline Bob Racing license ideal for club investors worldwide. Tourism and racing sports entertainment are everywhere.
This map of europ is terrible